Independent toy & gift rep agency · Est. 1988

The Science of Fun!!!

Toyology represents the finest specialty toy & gift manufacturers to fine retailers across the Western United States — with in-store demos, play days, staff training, and permanent showrooms in Seattle and Las Vegas.

Browse Our Brands Visit a Showroom

→ prescribing fun, joy & amusement since 1988

Representing 60+ of the best lines in toys & gifts

1988

Founded & family-run

60+

Brands represented

Western states covered

Permanent showrooms

Featured Vendors

The Lines We Represent

from Ravensburger to Squishable!

…plus new lines added every season. Want the full catalog for your territory? Get in touch.

Trending Now

Hot on Retail Shelves

as seen in our showrooms ↓

Fan Fave

ZipString

The mesmerizing string-loop flow toy that took the industry (and the internet) by storm.

Collectible

Blokees

Blokees Figures

Buildable, collectible action figures kids trade, pose, and battle — a proven pegboard win.

Gift-Ready

Tiny Easel

Traveler Box

Tiny Easel's travel art studio — paints, easel, and canvases, beautifully boxed to go.

Evergreen

5-inch playground balls in wire POP display

Crocodile Creek

Playground Balls + POP

Classic 5" playground balls with a wire point-of-purchase display that sells itself.

Our Territory

Covering the Western USA

13 states, one team

CA · NV · HI

Pacific Southwest

WA · OR · AK · ID

Pacific Northwest

CO · UT · MT · WY · AZ

Mountain West

Southwest

Who we call on

Specialty Toy Stores
Educational Suppliers
National Toy Chains
Department Stores
Children's Books
Clothing & Furniture
Zoos & Nature Stores
Museums
Amusement & Theme Parks
Gift & Apparel

We perform in-store demonstrations, run play days, manage vendor relations, and train staff with essential product knowledge — making our customers your customers.

Our Showrooms

Two Permanent Homes for Play

walk-ins welcome at market!

Seattle, WA

The NEW Seattle Mart — Suite 203

200 SW Michigan Street, Suite 203
Seattle, WA 98106

Shelli Hyrkas · Showroom Manager

Karma Phee · Showroom Manager / Logistics

(206) 762-3237 Map ↗

Las Vegas, NV

World Market Center — Suite C-874

455 S Grand Central Parkway, Suite C-874
Las Vegas, NV 89106

Ron Stouten · Showroom & Trade Show Manager

(702) 202-1054 Map ↗

Trade Shows

Where to Find Us This Year

one badge, all the fun

Jan

Seattle Winter Market Week

Toyology Showroom @ Seattle Mart, Suite 203 — with the Seattle Gift Show

Seattle

Jan

Las Vegas Winter Gift Show

World Market Center, Suite C-874

Las Vegas

Mar

ToyFest West (WTHRA)

The Western states' dedicated toy trade show

Las Vegas

Spring

Seattle Mart Spring Show

200 SW Michigan Street, Seattle

Seattle

Jul

Las Vegas Summer Gift Show

World Market Center, Suite C-874

Las Vegas

Aug

Seattle Gift Show

Alongside the Seattle Mart's permanent showrooms

Seattle

Fall

Seattle Mart Fall Show

200 SW Michigan Street, Seattle

Seattle

Now U Know™

Fresh From the Toy Box

New Toyologist · Oregon (East)

Please welcome Hugh Stern Buchbinder to the Toyology Northwest sales team

"I can't wait to be the newest Toyologist prescribing fun, joy, and amusement to my customers in Oregon! I'll be locally based in Portland and am looking forward to connecting with the toy community here."

After a decade building a private chef and catering business in Montreal, Hugh is trading the paper hat for one with a propeller — bringing serious customer- and vendor-relations chops to the Northwest team.

— Hugh Stern Buchbinder, Portland OR

Can we work for you?

Whether you're a retailer who fits our markets — or a manufacturer of children's products looking for a strong link to Western retailers — let's talk. We make our customers your customers.